We create the link between business requirements and user needs. Our methodical approach, developed over 25 years, ensures perfect acceptance of our customer solutions.

Our award-winning UX/UI team transforms user journeys into intuitive interfaces and compelling designs, building on our long-standing expertise and extensive user testing.

We create individual web and mobile applications, complex platforms, e-commerce solutions, brand sites and digital products of strategic relevance. In our projects we combine high-performance web and app front-ends with complex back-end structures, CMS and e-commerce technologies.

For Netural, "operationalizing" means not just rolling out the software, but also ensuring the effective and smooth operation of the entire digital solution. Customized service level agreements guarantee the availability of the necessary Netural experts for ongoing support and further development of the solution.

In today's increasingly digitalized business environment, business platforms preserve the competitive edge and operational capabilities of companies. They map the enormous complexity of the entire value chain from order entry to delivery - with superior performance and clarity, and always with the focus of all ordering, planning and logistics processes set strictly on the needs of all users, including manufacturers, business partners, end customers and employees.

Much like flagship stores, websites serve as the prime representations and low-threshold accesses to both products and services. The brand website is the main interface to both business partners and customers. A consistent web world attracts all relevant users, acts as an efficient "lead machine" to generate customer inquiries as and qualifies business leads through smart user journeys.

Netural's e-commerce solutions provide highly personalized shopping experiences and support users in their purchasing decisions to generate real revenue potential for manufacturers and integrated sales partners.

Personalized dashboards, convenient applications and sophisticated filter architectures deliver appropriately targeted product information to all users and create maximum user acceptance to ensure smooth, efficient process flows.

Digital or hybrid sell-in platforms and catalog solutions offer intuitive, perfectly integrated and orchestrated user experiences for all sales partners in both the online and the offline brand world.

Netural's mobile apps and desktop apps provide best user experience. They are highly performant, personalized, always synchronized and available offline for all major operating systems (iOS, Android and web) with full offline capability. But above all, they run on cutting edge technogies, have been installed and tested millions of times - and are often serial winners in app rankings.

Our customized CRM and intranet solutions optimize sales processes or redesign them in new and more efficient ways. Highest user acceptance and perfect user experience help to streamline the use of resources and free up sales team capacities for the tasks that really make a difference - customer care.