Social media support

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App für den Vertrieb

Fans and customers come face to face with Swarovski's sparkling glamour on social media: The brand turns heads with frequently freshened Facebook content and live reports from exciting events.

Sparkling in the Social Web

Swarovski´s sparkle has delighted the world for more than a century now. A focus on jewellery and fashion, cooperation with international artists and support for young designer talents and sustainability projects are part of the brand´s identity.

The company´s themes and goals are up-to-date, and so is the approach to communication. Social media is of considerable importance, and Netural is the Swarovski digital team´s partner of choice for German-speaking countries.

Live From Swarovski

Spectacular collaborations with international artists and sponsorships for spectacular events like the Vienna Opera Ball, Fashion Week Berlin and the Salzburg Festival are cornerstones of Swarovski´s calendar. Netural provides live reports, video streaming and background reports catering to Swarovski´s social media fans. Targeted planning and smart platform choices draw huge audiences for these event reports, boosting the brand´s presence on the social web.

Strategy Thinking

In this cooperation, Netural contributes proven strategy and format development expertise, live event reports, trend information and ongoing practical support for Swarovski´s social media team, also tapping into a wide influencer network to arrange collaborations with important disseminators.

Additional coverage in various large special interest communities and cooperation with leading bloggers add to Swarovski´s image as a trendsetting brand.


Netural GmbH
Peter-Behrens-Platz 2
4020 Linz

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